ARTÍCULO
TITULO

Tale Of Two Mergers: A Case Study In Leading Change

Pamela Ann Gordon    

Resumen

The case study examines P Pharmaceuticals horizontal merger experiences; first with S Pharmaceuticals, and later with U Pharmaceuticals. The case compares and contrasts each merger process from leading and communicating the change effort to the resultant transformations in corporate culture. As the case study unfolds, the aftermath of leading change and the resulting corporate merger outcomes are discussed.

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