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ARTÍCULO
TITULO

To What Extent Does Ericsson Adapt Their Organisational Culture When Opening A Branch in A New Culture?

Lea Christiane Neupauer    
Daisy Mui Hung Kee    
Helen Ghebregziabher    
Jaska Leander Triem    
Ida Annica Margareta Antonsson    
Anshuman Singh    
Danah Naji Alkhoudher    
Rafael Alvin Susanto    

Resumen

Telefonaktiebolaget LM Ericsson (Ericsson) is a Swedish telecom company with branches all over the world. It is not a secret that a company with branches in several diverse cultures has to decide what extent the organization will go in adapting the host culture into the new branch. This essay will focus on Ericsson and a few cases on how well Ericsson decided to incorporate host cultures into their organization. The cases picked will mainly be in Asia due to the greater cultural difference between the Asian host culture and their European home culture.

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pp. 42 - 50
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