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Tânia Santos, Eulália Santos, Marlene Sousa and Márcio Oliveira
Communication in organisations is essential for them to be competitive in a global world that is constantly changing. Internal communication especially can be a highly effective and useful strategic tool for improving organisational performance through e...
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Cheolho Yoon
The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adop...
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Adriana Burlea-Schiopoiu and Zineb Znagui
Globalization has led to a geographical concentration of economic activities, known as territorialized networks of organizations, especially technopoles. That is why the knowledge process takes on new dimensions and requires a multidimensional and dynami...
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Suharto suharto,(Universitas Muhammadiyah MetroIndonesia)yuliansyah yuliansyah,(Universitas LampungIndonesia)
Pág. 389 - 403
This research attempts to examine how customer relationship management and customer experience influence customer satisfaction in Lampung Province retail complexes. Data was taken using non-random sampling method with purposive sampling technique and use...
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Muhieddine Ramadan, Najib Bou Zakhem, Hala Baydoun, Amira Daouk, Samia Youssef, Abir El Fawal, Jean Elia and Ahmad Ashaal
The post-pandemic age has heightened the importance of digitalizing organizational practices and fostering innovation for SMEs to ensure resilient business operations in a volatile work environment. This research paper examines the impact of digital tran...
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