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Kwaku Amofah,Ramon Saladrigues
Pág. 110 - 121
Undoubtedly, technical education is the backbone of every nation?s growth and development. Understanding and predicting business creation initiatives demand empirical studies using theory-oriented models that appropriately mirror the multi-faceted percep...
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I Made Sindhu Yoga,Ni Putu Silka Triami
Pág. in press
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerc...
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Nur Syahira Mohamad Shari, Mohd Farid Shamsudin
Game theory has been used a long time ago in military strategy. In Marketing, game theory can be explained as persuasion element for the organization to consider about which the competitors will likely move and the impact for this movement towards their ...
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Nik Nur Shahira Nik Mustapha, Mohd Farid Shamsudin
Reciprocity theory is a theory of expectation that will respond favourably to each other by returning benefits for benefits. The reciprocity is the basic laws of social psychology. Social psychology deals with social interaction, self-concept, social cog...
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Athaya Tsamara Zahra
Pág. 1 - 12
This study specifically discusses the relationships between consumers? environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward ?green? restaurant. Such a study is important because behavioral...
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