Acceso al sitio web del Consejo de Políticas de Infraestructura

   
ARTÍCULO
TITULO

Factors in?uencing online shopping intention: an extension of the technology acceptance model

Hà Ng?c Th?ng    
Nguy?n Th? Liên Huong DOI: 10.26459/jed.v126i5B.4112    

Resumen

The aim of this research is to discuss and test the effect of the factors on Vietnamese consumers? online shopping intention base on technology acceptance model. The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from EFA to Cronbach's Alpha and multiple regression technique. The results showed that perceived usefulness, perceived ease of use and trust had a positive effect on consumers? online shopping intention. While the factor of perceived risk had a negative effect on consumers? online shopping intention.

PÁGINAS
pp. 47?58

 Artículos similares

       
 
Virgilijus Sakalauskas and Dalia Kriksciuniene    
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo... ver más
Revista: Algorithms

 
Madhav Mukherjee, Ngoc Thuy Le, Yang-Wai Chow and Willy Susilo    
As the demand for cybersecurity experts in the industry grows, we face a widening shortage of skilled professionals. This pressing concern has spurred extensive research within academia and national bodies, who are striving to bridge this skills gap thro... ver más
Revista: Information

 
Abdullah Sallehhuddin Abdullah Salim, Norzarina Md Yatim and Salmi Md Zahid    
This study was conducted in Malaysia to examine the effectiveness of the microfinance programme for urban single mother entrepreneurs in MSMEs during the COVID-19 pandemic and Movement Control Order (MCO). Implemented as a response to the pandemic, the M... ver más

 
Andra Sandu, Ioana Ioana?, Camelia Delcea, Laura-Madalina Geanta and Liviu-Adrian Cotfas    
The proliferation of misinformation presents a significant challenge in today?s information landscape, impacting various aspects of society. While misinformation is often confused with terms like disinformation and fake news, it is crucial to distinguish... ver más
Revista: Information

 
Sumeet Lal, Abdul-Salam Sulemana, Trinh Xuan Thi Nguyen, Mostafa Saidur Rahim Khan and Yoshihiko Kadoya    
Although the traditional sources of financial knowledge in Japan are financial advisors and investment groups, the digital era and artificial intelligence have made other sources of information, such as social media and mass media, more influential. As s... ver más