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Marcia Carla Pereira Ribeiro,Edson Mitsuo Tiujo
Pág. 599 - 614
O Código do Consumidor, para além do direito a informação (art. 6º, III), previu o direito básico à educação (art. 6º, II), como forma de assegurar a liberdade de escolha e a igualdade nas contratações. O artigo analisa esse direito básico pela metodolog...
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Budi Harsanto,Dika Jatnika
Pág. 203 - 212
The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavio...
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Evelyn Gomes Bernardo,Alberto de Matos Foresto,Ivano Ribeiro
Pág. 141 - 150
The book A Behavioral Theory of the Firm is one of the most influential management tools of all times, first published in 1963 and written by Richard M. Cyert and James G. March (1992), who developed theoretical constructs that became a base of studies f...
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Galib RUSTAMOV
Pág. 147 - 148
Conference Notes
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Jan Komorowski
The current global crisis leads to new theoretical concepts that will go beyond neoclassical economics. The behavioral approach helps to understand business choices, autonomy, subjectivity, efficiency, etc., and finally, it goes to define such categories...
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