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Suci Paramitasari Syahlani,Bernardinus Maria Purwanto,Mujtahidah Anggrian Ummul Muzayyanah
Pág. 221 - 228
Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compa...
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Intiyas Utami,Sutarto Wijono
Pág. 293 - 302
Auditing is a process to verify financial statements that require a high degree of professional skepticism from auditors. However, auditors individually have cognitive limitation in processing information. Overall assessment potentially leads to halo eff...
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Cho-Pu Lin, Yann-Haur Huang, Chien-Ting Chen, Hsing-Yun Chang
The focal point adopted in the present study is Customer Relationship Management (CRM) and its adoption in Taiwans banking industry. Since the current challenge banks are facing is in implementing and supporting new technological solutions that will enab...
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Douglas Steeples
In July, 1865, William Buck Dana began to publish the Commercial and Financial Chronicle, in New York City. The Chronicle took for its model The Economist of London. Dana?s recognition of the importance of the telegraph, steam-ships and railroads as new ...
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