|
|
|
|
|
Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
ver más
|
|
|
|
|
|
|
|
|
Maria Ulpah, Erry Sunarya, Asep Muhamad Ramdan
Pág. 999 - 1006
This study aims to determine the effect of entrepreneurial orientation and innovation variables on marketing performance. This study uses quantitative methods. The population in this study is the owner of MSME cake in the city of Sukabumi and the sample ...
ver más
|
|
|
|
|
|
|
|
|
Deya Mentari Octavia Anugerah, R Deni Muhammad Danial, Dicky Jhoansyah
Pág. 1499 - 1506
Competitive advantage becomes an important thing for companies, companies must be able to analyze what are the company's advantages in order to compete with competitors. The purpose of this study is to determine the effect of marketing and social media p...
ver más
|
|
|
|
|
|
|
|
|
Collins Kankam-Kwarteng,Ofosu Amofah,Francis Osei,Barbara Osman
Pág. 9 - 18
This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path c...
ver más
|
|
|
|
|
|
|
|
|
Anak Agung Putu Ayu Inggriyani, R Deni Muhammad Danial, Acep Samsudin
Pág. 1655 - 1662
This study aims to determine the effect of E-commerce marketing capabilities in creating the effectiveness of promotions and competitive strategies carried out on SMEs in the trading sector in Sukabumi City. The research method used is a quantitative met...
ver más
|
|
|
|