Resumen
Recent decades have strongly commanded in the public conscience the importance of considering the ethical dimension in organizations. Business ethics exceeds the ordinary compliance with the law or the choice between right and wrong. There are situations when actions are clearly right or wrong and the decision about what should be done is relatively simple, but often managers have to distinguish between shades of gray and the decision is enforced by different degrees of righteousness. Moreover, when fulfilling ethical responsibilities, businesses should consider simultaneously the economic and competitiveness pressures. Starting from these premise, the present study intends to investigate the standpoints of managers in the Romanian business consulting firms about the double rationality of their endeavors: profit versus ethics. Accordingly, twenty-two semi-structured interviews were conducted to assess the ethical dilemma. As most of the answers underline, there is a myriad of ethical issues posed by the business consultancy, especially when big contracts are scarce and the competition for clients is high.