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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Byungok Ahn and Boyoung Kim
This study aims to determine the importance of factors affecting supplier selection in the pesticide distribution sector as a global emerging market and present a decision-making model for the corporate marketing strategy. Specifically, a comparative stu...
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Marlene Sousa, Eulália Santos, Tânia Santos and Márcio Oliveira
Over the last few years, in a continuous and growing way, the motivation of employees has been studied and it is currently agreed that it is an important work factor that significantly influences productivity and individual performance in an organisation...
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Agota Giedre Rai?iene, Evelina Danauske, Karolina Kavaliauskiene and Vida Gud?inskiene
Challenges when many people moved their jobs from the office to home because of COVID-19 pandemic restrictions have put stress on employees? daily routine and professional lives. This article investigated the experience of individuals working not at the ...
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Hyejin Park, Ivan Ureta and Boyoung Kim
Decentralization holds a significant role in the context of decentralized autonomous organizations (DAOs), with its nature being not a fixed value but a comparative spectrum. Prior research investigating the measurement of decentralization in nations? go...
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