Inicio  /  Management  /  Vol: 21 Núm: 81 Par: 0 (2016)  /  Artículo
ARTÍCULO
TITULO

Antecedents of Hotel Profitability: Empirical Evidence from Belgrade

Milo? Milosavljevic    
Nemanja Milanovic    
Sladana Benkovic    

Resumen

Tourism and hospitality have received an immense attention from scholars, policy holders, decision makers and other important stakeholders in Belgrade, a main tourist destination of Serbia. The aim of this paper is to determine the main drivers of profit margins in the hotel sector in Belgrade. A particular aim is to explore the effects of variables ? size, market concentration, and market share and customer satisfaction ? on hotel profit margins. The study analyzed the secondary reliable sources. The data were analyzed with correlations and regressions. The results indicate that customer perception is a paramount factor driving the financial performance of hotels. These findings could be useful to scholars and practitioners interested in business performances of Belgrade hotels. 

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