ARTÍCULO
TITULO

SmartBrowse: Design and Evaluation of a Price Transparency Tool for Mobile Web Use

Nithya Sambasivan    
Paul Lee    
Greg Hecht    
Paul M. Aoki    
Maria-Ines Carrera    
Jenny Chen    
Michael Youssefmir    
David Cohn    
Pete Kruskall    
Everett Wetchler    
Astrid Twenebowa Larssen    

Resumen

Mobile data use is on the rise globally. In emerging regions, mobile data is particularly expensive and suffers from a lack of price and data usage transparency, which is needed to make informed decisions about Internet use. To measure and address this problem, we designed SmartBrowse, an Internet proxy system that (1) shows mobile data usage information and (2) provides controls to avoid overspending. In this article, we discuss the results of a 10-week study with SmartBrowse, involving 299 participants in Ghana. Half the users were given SmartBrowse, and the other half were given a regular Internet experience on the same mobile phone platform. Our findings suggest that, compared with the control group, using SmartBrowse led to (1) a significant reduction in Internet credit spend and (2) increased online activity among SmartBrowse users, while (3) providing the same or better mobile Internet user experience. Additionally, SmartBrowse users who were prior mobile data non-users increased their web page views while spending less money than control users. Our discussion contributes to the understanding of how ICTD research with emerging technologies can empower mobile data users, in this case, through increased price and usage transparency.

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