Resumen
The conduct of modern corporations, particularly multinational enterprises (MNEs), is increasingly linked to broader social values and expectations. Consequently, modern public relations practice appears to extend to non-financial aspects of corporate activity. Non-financial issues are expanding in content and scope. Such issues are in some cases, evidently ?global? issues. Evidence from current literature suggests proliferation of voluntary non-financial reports. Awareness of and reliance on such reports is also increasing. Regulation of corporate reporting in many jurisdictions appears to be mostly targeted at financial reporting. The critical question is whether it is the appropriate stage for legal and regulatory intervention in MNEs non-financial reporting. Some other questions are whether there are any public issues of responsibility in such reporting and if non-financial reporting is a class of advertising, specifically process advertising. Keywords: globalization, multinational enterprises, non-financial reporting, process advertising, regulation