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Zaki Irfan Al Hafizh , Anas Hidayat
Pág. 23 - 34
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Daru Asih, Ridho Bramulya Ikhsan, Nurul Komara Fajrin, Fadhila Dhia Malihah
Pág. 27 - 32
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Muhammad Mufti Mubarok
Pág. 431 - 439
In the post-economic crisis in 1998, Indonesia experienced significant economic growth. Public consumption activities have become vulnerable due to open economic activities. In this case, the government has issued Law Number 8 of 1999 concerning Consumer...
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Mustapha Yusuf Ismaila, Issa Binta Oziohu
Pág. 19 - 34
The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that ...
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