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Rudi Yacub
Pág. 70 - 74
The sports industry has a very large potential income and is followed by the enthusiasm of the community to exercise, which is an opportunity for entrepreneurs in the sports equipment industry. The objectives of this study are: First, to explore the effe...
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Rahmawati Azizah MT 10.21831/economia.v15i1.24068
Pág. 135 - 158
AbstractThis research aims to examine the effect of perceived brand quality and brand personality on brand fondness with memories as moderator. This study examines the effect of independent variables on dependent variable with memories as moderating vari...
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Anton Yuliansyah, Timotius Dwi Handoko
Pág. 292 - 301
Consumers play a very important role in providing an assessment of the quality of services obtained from service companies. This study aims to determine the effect of variable perceived quality and perceived value on the formation of brand loyalty throug...
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Neny Aditina,Lilik Sugiharti 10.21831/economia.v15i2.24694
Pág. 209 - 220
Abstract: This study aims to analyze the effect of internet technology and social demographic variables on women's decisions to work at home. Using National Labor Force Survey (Sakernas) conducted in February 2018, this study observed working women aged ...
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Asri Oktiani, Rozy Khadafi
Pág. 269 - 282
Cbezt friedchiken implements marketing strategies that match the products produced with the goal of growing brand loyalty so that longterm is expected to add loyal customers as well as revenue. This study aims to determine the effect of brand awareness, ...
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