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Eastern European Business Case Study In Entrepreneurship

Shelly A. Daly    
Mariia Les    

Resumen

This case looks at the new and continually evolving environment of capitalism and business in the Ukraine. While the Ukraine business environment shares key characteristics of other Eastern European markets, it is also distinct and unique in its challenges, products and people. A specific industry and entrepreneur offer insights and information that allow for understanding the opportunities present in this and similar markets.

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