Resumen
The objective of this research is to identify the personality traits associated with success in exporting by Mexican entrepreneurs in the Guadalajara metropolitan area. The main justification for carrying out this study is Mexico?s need to reduce its current dependence on manufacturing exports using foreign investment and increase the exports of Mexican companies. According to this study, there is association between export success and personality traits in successful Mexican exporters. With the spread of these findings, it is expected that both universities and business organizations will consider these results when selecting students for programs related to international venture.