Resumen
Risk and return are two faces of the same coin, Investments made by the investors are certain whereas the returns expected are uncertain when measured known as risk. The primary objective of the paper is to study the risk and return measures available for decision making, secondly to apply the techniques of beta and standard deviation for analyzing the risk and expected return for analyzing the return and to construct an optimal portfolio by applying Harry Markowitz portfolio construction technique. The Methodology applied is analytical and descriptive and application of Harry Markowitz portfolio Risk and Return techniques for the construction of an optimal portfolio.