|
|
|
|
|
T Frank Sunil Justus,T Sunitha,M. Gnanasundari
Perceived risk is an ambiguity that consumers face when they cannot foresee the outcome of their purchase decisions. Perceived risk occurs when an individual consumer perceives the possible hazard or chance of loss as the result of a purchase decision. C...
ver más
|
|
|
|
|
|
|
|
|
Sava Cavo?ki, Aleksandar Markovic
Pág. 13 - 24
This paper discusses the application of ABMS ? agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. By linking th...
ver más
|
|
|
|
|
|
|
|
|
Cornelia Marcela Danu
The present work presents the concept approach and the types of the market risks, considering the representatives of the two correlative dimensions of the market: the supply and the demand. This approach dissociates from the other ways to define and to m...
ver más
|
|
|
|
|
|
|
|
|
Kenneth McConnell
Pág. pp. 31 - 54
Consumer decisions regarding quality or attribute differentiated goods, involve discrete or qualitative choice regarding an exhaustive set of mutually exclusive alternatives determined by preferences over the attributes that characterize the alternatives...
ver más
|
|
|
|
|
|
|
|
|
H. G. Clarke
AbstractThe author argues that traditional market research techniques such as consumer 'intention to buy' surveys fail to predict consumer behaviour because the underlying assumptions that man is rational, aware of his wants and preferences, and consiste...
ver más
|
|
|
|