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Budi Astuti Astuti,(Universitas Islam IndonesiaIndonesia)Afif Hariyawan,(Universitas Islam IndonesiaIndonesia)
Pág. 61 - 75
Technological developments triggered the emergence of social media which continues to develop rapidly. This development is in line with the increasing number of social media users. This results in more and more customers making purchasing decisions accor...
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Enrico C. Mendoza
Pág. 1 - 10
With increased e-commerce competition, people are now resorting to online shopping instead of traditional stores to do personal shopping. With the current pandemic, there is more reason why shoppers would not step out of their homes. It?s therefore...
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Elsamari Botha,Georgina Creaven,Jenna Mandy
AbstractPurpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn?t considered might be inaccurate.Design/methodology/approach: An experimental research design ...
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Ali Abou Ali,Alaa Abbass,Nihal Farid
Pág. 63 - 73
This paper inspects the relationship between purchase intention in social media context and relevant factors namely: trust, perceived risk, online behavioral advertising, and social commerce constructs. Using judgmental sampling technique, 384 questionna...
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Mufti Hasan Alfani
Pág. 365 - 377
Advances in internet technology currently make online shopping systems become instant and very popular. This study aims to determine the analysis of the Effect of Prices and Promotions on Impulse Buying in Online Products According to Islamic Economics. ...
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