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Enrique Carlos Bianchi, Gaspar Gracia Daponte, Cristian Canziani
Pág. 3 - 21
For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies?B corporations, purpose-driven brands and marketing, and cause-related marketing?focus predominantly on supply.The present study seeks to ...
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Abdulvahap BAYDAS, Murat BAYAT, Mehmet Emin YASAR
Pág. 370 - 404
Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This research was conducted to determine the factors that affect consumer choice for mobile marketing appli...
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Roselyne Koech,David Coldwell
AbstractBackground: Corporate social performance (CSP) has been widely researched in the past. However, few empirical studies, especially in the African context, have been conducted. In particular, a highly under-researched topic is the role that co...
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Juniter Kwamboka, Duke D. Obonyo
Pág. 30 - 46
An important objective of business research is to understand how organizational practices can influence consumer attitude and behaviors in order to help achieve organizational goals via consumer purchase intention. It was proposed and found in this study...
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ERIDA ERIDA, YENNY YUNIARTI, RAJA SARAH FATRICIA
Pág. 72=78
This study aims: 1). Analyzing consumer perceptions of marketing delivery strategy and marketing communication services run on the object of Muarojambi temple, 2). Analyzing the influence of delivery strategy and communication of tourism service pemsasar...
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