ARTÍCULO
TITULO

Lost Vision

Lloyd M. Basham    

Resumen

This case is to be used as an understanding of the causalities that result from the disarray of future direction, impeding chaos and dysfunctional status to an organization when its ?Vision? is lost.  The case presents the financial impact when the impetus of a strategy implementation incurs a major disruption due to the loss of its inspirational and transformational leader.  The joint venture had completed its internal structuring, communicated internally its mission and product and services, acquired and/or spent many millions of dollars in operational and capital infra-structure prior to its premier into the marketplace.  The case describes the environment of disillusion, political in-fighting, and personal and selfish objectives that resulted in the death of the joint venture.  Analysis of the case should address the organizational and managerial behavior that should have been the practical application and situation in order for the continual implementation of the organization and benefit to the market place and all stakeholders.

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