Acceso al sitio web del Consejo de Políticas de Infraestructura

   
ARTÍCULO
TITULO

Consumer Decisions Toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Dede SULEMAN    
Ida ZUNIARTI    
. SABIL    

Resumen

This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 respondents from the city of Jakarta. The results of this study indicate that perceived ease of use has no effect on consumer purchasing decisions. While the factors of perceived usefulness and trust are factors that significantly influence consumers' decisions to shop online. The results of this study are used as a reference for entrepreneurs who conduct online marketing to increase their attention to trust and usability factors because this is what concerns consumers in their purchasing decisions, especially fashion products. 

PÁGINAS
pp. 133 - 146
MATERIAS
ECONOMÍA

 Artículos similares

       
 
Silvia Sari Sitompul     Pág. 322 - 334
Mobile is not only used to communicate via telephone or sms, but consumers want more so that mobile features are increasingly diverse. Since the internet began to boom in Indonesia, the Internet has become a mandatory feature and has turned into a functi... ver más

 
Gianni Nicolini and Marlene Haupt    
The hypothesis that people with more financial literacy make better financial decisions and show positive financial behaviors is crucial for more than one stakeholder. A weak connection between financial literacy and financial behaviors jeopardizes the o... ver más

 
Muhammad Mufti Mubarok     Pág. 105 - 116
In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy,... ver más

 
Dodi Agusra     Pág. 106 - 117
Companies must be responsive in addressing consumer behavior by anticipating changes and retaining consumers so that consumers are loyal. The aim of this research was to determine the effect of products and prices on consumer?s purchasing decisions Mamas... ver más

 
Esra AYDIN KILIÇ, Mustafa PORTAKALCI     Pág. 95 - 108
Increased competition in the market caused by the globalization, influenced the businesses to provide varied features to the costumers in order to differ them from their opponents. Psychologic factors like perception, learning, personality, attitude and ... ver más