Resumen
Failure of managing NCDs (non-communicable diseases) worldwide is a serious concern for public health. For the persistence of health scenario, this paper asks why even after awareness programs and health interventions, NCDs e.g. diabetes and heart disease are still a threat to the population. To reveal this answer, the settlement of Bangladeshis in Birmingham, UK, drew our attention because they share a unique set of cultural settings where the first generation was brought up in a certain cultural setup and the second generation was exposed to both their indigenous culture as well as the cultural setup of their current environment..Therefore, understanding how kinship, age, and cultural environment formed the health beliefs of two generations, also referred as lay knowledge, which public health might have overlooked, may help to unveil potential factors of management failure of NCDs.. The formation of individuals? knowledge, beliefs and practices are not homogeneous rather culturally diverse. In many cases, public discourses have resulted different health ideas for the mass. This paper offers both quantitative and qualitative analyses of public opinions. A mixed method of quantitative and qualitative research points out the health constructs that explains the overlooked socio-cultural factors of individual viewpoints. Medical anthropology may challenge this measurement process by using its methodological and conceptual approach to identify what laypeople think and understand about diabetes and heart disease and offer the possibility of managing NCD based health interventions effectively with culturally tailored health programs.Keywords: Non-communicable diseases, Bangladeshi Immigrant, Lay epidemiology, Medical Anthropology, Kinship,