ARTÍCULO
TITULO

Integration of business intelligence with corporate strategic management

Mouhib Alnoukari    
Abdellatif Hanano    

Resumen

Integration of business intelligence and corporate strategic management has adirect impact on modern and flexible organizations. This integration helps decision makers toimplement their corporate strategies, adapt easily to changes in the environment, and gaincompetitive advantages. This paper extends the studies in this domain, and clarifies therelationships between business intelligence and strategic management. It highlights also therole of business intelligence in corporate performance management and strategic intelligence.This paper proposes a BSC-BI framework that facilitates the integration of business intelligencewith a balanced scorecard methodology. The BSC-BI framework implementation isdemonstrated using a case study on the telecom field.

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