Resumen
Tensions arise within the bounds of a higher education reform proposal, in relation to issues such as autonomy, financing, quality, higher education and the sense and meaning of University. Higher education as merchandise represents an ideological side that differs from the one in which it is considered as a public good at the service of society. This document describes some of those tensions regarding the senses and meanings of University based on the acknowledgement of the opposing visions and paradigms behind them, in order to defend the need to keep University away from the search of maximizing the financial profitability.