Resumen
The variability of the environment requires road transport enterprises to adapt to new conditions in short and long strategic management perspectives. Both approaches require them to set measurable objectives whose fulfilment improves their efficiency and durability. The measures to achieve the partial objectives are the measures of effectiveness, efficiency, productivity, profitability, and earning capacity. Consequently, the ability to identify, measure, and achieve goals in a changing environment builds vitality, creating conditions for the sustainability of an economic entity.