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ARTÍCULO
TITULO

A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products

S. D. Singh    

Resumen

This paper focuses on studying the consumer behavior of elderly customers for green products, the so called environmental friendly products. The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior.

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