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ARTÍCULO
TITULO

Student?s perceptions on case study method

Nataly Guiñez    
Edinson Cornejo Saavedra    
Constanza Olguín    
Paulina Ceballos    

Resumen

The objective of this study is to present Bío-Bío University?s Business Science Faculty students? perceptions on their Marketing course using case study methodology. A survey was applied to 91 students which main results showed a positive perception on the methodology used. The majority of students rated the course methodology pleasant, creative and stimulating. In addition, the students valued Case Study not only as a teaching method for a particular discipline but also as a tool that helped them discover leadership capacities, to know their peers, and to identify their own shortcomings and abilities for collaborative work.

PÁGINAS
pp. 45 - 54

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