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Leonardo Vera,Albany Hernández,Dorelia Osorio
Pág. 23 - 42
This study presents empirical evidence for Venezuelan economy (between 1970 and 2009) regarding a possible relation between how people access and use financing services and human development level. Using several proxies for access to banking services, th...
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Klaus Solberg Söilen
The sixth issue of JISIB marks the journal?s second anniversary. Again we are delighted to welcome contributions by academics from so many different countries, with so many different backgrounds. The academic contributions of our female authors continue ...
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Dorian Pocovnicu,Madalina Manolache,Gheorghe Epuran
Communication in marketing has always been a continuous conceptual hybrid of input from various domains: marketing, P.R., communication, sociology. With the constant transformation of web 2.0. phenomenon, the demarcation lines between these domains and t...
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C. H. Van Heerden,C. Barter
AbstractGiven that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies. Previous research focused more on the broader influen...
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