Resumen
This case discusses the success story of SCG, a long-lasting Thai conglomerate that introduced and implemented the concept of sustainable development. The company has gone through the three stages of sustainable development implementation: the green manufacturing, the greening of the supply chain, and the launching of the eco-value label and eco-value products. As a result, the company has been successful in selling a large number of eco-value products and has been ranked for a long time on the Dow Jones Sustainability Indexes.