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Diqbal Satyanegara,Muhammad Johan Widikusyanto
Pág. 201 - 219
The competitive conditions in the market of higher education services encourage every college in Banten to be able to retain students and acquire new students every year. The decision of the prospective student in determining the college of his choice is...
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Hotman Panjaitan,Djunaedi Djunaedi
Pág. 122 - 130
This paper discusses the causal relationship between product advantages, customer relationship marketing, service quality, and customer satisfaction of Bank Syariah Mandiri in Surabaya. The population in this study is a customer savings Bank Syariah Mand...
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Hotman Panjaitan,Nur Laely
Pág. 105 - 112
This paper discusses the causal relationship between relationship marketing, service quality, customer satisfaction, and customer loyalty of Bank BPR UMKM East Java in Surabaya. One model is proposed to examine the role of relationship marketing, and sat...
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V. I. Kopytko
Pág. 204 - 208
Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport service...
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Ye. V. Zhuravel
Pág. 195 - 198
General principles of estimation of economic efficiency of the marketings programs are formulated on the criteria of operating-room arrived to the investment indexes. The concept of short and long wave of creation of marketing cost of enterprise is enter...
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