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Revista: Internext: Revista Eletrônica de Negócios Internacionais

Internal branding with corporate ethical values and corporate social responsibility: The case of the life insurance industry in Taiwan

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C-S. Lai,K-T. Hsu

AbstractThe purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry. Our results indicate that the impact ofcorpor... ver más

Revista: South African Journal of Business Management

The Impact Of Viral Marketing On Corporate Brand Reputation

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Lawrence Mpele Lekhanya

This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South African companies. The study was ... ver más

Revista: International Business & Economics Research Journal (IBER)

Perceptions of the corporate identity management process in South Africa

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G. Bick,R. Abratt,A. Bergman

AbstractThis article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies. The concepts of identity, corporate reputation, corporate branding, and t... ver más

Revista: South African Journal of Business Management

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