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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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Lyna Latifah, Doddy Setiawan, Y. Anni Aryani, Isfenti Sadalia and Mohammad Nur Rianto Al Arif
This study provides empirical evidence of the effect of human capital on innovation in young entrepreneurs? SMEs. Furthermore, this study also examines the role of social media networking and knowledge sharing, as a mediating variable, on the effect of h...
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Lavinia Javier Cueto, April Faith Deleon Frisnedi, Reynaldo Baculio Collera, Kenneth Ian Talosig Batac and Casper Boongaling Agaton
The spike in COVID-19 cases all over the world poses a massive impact on various sectors of society. The global economy is no exception, for it has been severely affected by the unprecedented public health crisis leading businesspeople to shutdown commer...
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Saerom Lee, Min-Jeong Kang and Byung-Keun Kim
With rapid changes in industrial environments, the role of start-ups and their initial attempts toward the market are regarded as critical initiates. To increase the number of young start-up entrepreneurs, it is important to understand the relationship b...
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Tran Thi Lan
This paper aims to identify risk awareness through factors that influence the intention to buy people?s life insurance in Daklak province of Vietnam and provide implications for life insurance companies. The data resources were conducted from the survey ...
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