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Anak Agung Putu Ayu Inggriyani, R Deni Muhammad Danial, Acep Samsudin
Pág. 1655 - 1662
This study aims to determine the effect of E-commerce marketing capabilities in creating the effectiveness of promotions and competitive strategies carried out on SMEs in the trading sector in Sukabumi City. The research method used is a quantitative met...
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Siti Indah Purwaning Yuwana,Isti Fadah
Pág. 30 - 37
The change in the service orientation of the pharmaceutical industry from product-oriented to patient-oriented and the high public need for pharmaceutical products, especially after Indonesia experienced the COVID-19 pandemic, became an excellent opportu...
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Febrian Nurhidayat, Ainur Rofiq, Agung Yuniarinto
Pág. 35 - 44
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Irina Tolstikova,Olga Ignatieva,Konstantin Kondratenko,Alexander Pletnev
Pág. 60 - 69
The article is devoted to the study of the communicative competence of the "digital generation", understood as readiness for network professional, educational and scientific integration. Researched based on a series of surveys conducted by a team of auth...
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Laura Elizabeth Cavazos González
Pág. 79 - 86
Faced with globalization and its impacts on the promotion of trade, local consumers gained access to international brands and entrepreneurs were able to offer their goods and services in other climes, translating into an economic benefit. Unfortunately, ...
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