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Eugine Tafadzwa Maziriri,Tinashe Chuchu
Pág. 257 - 265
A review of literature can be an explanatory, critical, and useful synthesis of a specific topic. The aim of this paper is to provide an overview of existing knowledge on the concept of perceived risk as well as perceived social risk. It is widely ...
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Asad Rehman,Syed Ahsan Jamil
Pág. 376 - 382
The present study is an effort to explore the influence of income and occupation on consumers? susceptibility to reference group demands on brand choice decisions and to verify the relevance of reference groups in the Indian context. Using an adapted ver...
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S. Y. Tzeng,W. M. Wong
AbstractThis study explores consumers? decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands ret...
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Asphat Muposhi, Manilall Dhurup
The primary objective of the study was to explore which attributes of organic products inform Generation Y consumers? purchase decisions. The study, which was grounded in qualitative research design, utilised data generated from sixteen in-depth intervie...
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Chengedzai Mafini, Manilall Dhurup
The determinants of how and why people shop has been a topical matter to many people for many years. This had a stimulus effect on the development and proliferation of a diversity of consumer typologies. The purpose of this study was to develop a typolog...
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