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ARTÍCULO
TITULO

The Power of Innovation of Implementation Strategies for Sustainability in the Brazilian Mineral Sector

Luciana Aparecida Barbieri da Rosa    
Clandia Maffini Gomes    
Jordana Marques Kneipp    
Roberto Schoproni Bichueti    

Resumen

The study analyzed the relationship of the power of innovation of strategy implementation to the sustainability of mining companies. The study was conducted through a survey with companies related to the Brazilian Mining Institute (IBRAM) and used the technique of multiple correspondence analysis (HOMALS). We found that companies that exhibit characteristics of innovation and environmental activities have an offensive strategic posture in relation to sustainability, investing in environmental aspects, and in the integration of technology in their products and processes.

PÁGINAS
pp. 49 - 63
MATERIAS
ADMINISTRACIÓN

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