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Use Of Data Mining In Business Analytics To Support Business Competitiveness

Pui Mun Lee    

Resumen

Inthis paper, the use of data mining and text mining techniques in businessanalytics and how they support the use of business intelligence in e-businessesare discussed. The distinction betweendata mining, business analytics and business intelligence is presented. Suggestions on how electronic businesses canleverage on data mining to enhance their competitiveness are discussed.

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