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Khutso Mankgele
Pág. 154 - 162
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Mónica Monteiro, Álvaro Rosa, Adelaide Martins and Shital Jayantilal
Grounded theory is an inductive research methodology aiming at the construction of new concepts or new theories able to explain emerging phenomena. The objective of this paper is to provide insights on the usage of grounded theory in management research....
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Isabelle Biclesanu, Marco Savastano, Catalina Chinie and Sorin Anagnoste
Innovative digital technologies, together with new sustainable practices, push for new business models and skillsets, pressuring companies to adapt to external change in order to gain competitive advantage. Higher education institutions could offer suppo...
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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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Patrick Ladipo, Bolajoko Dixon-Ogbechi, Olushola Akeke, Ismail Arebi, Olukunle Babarinde
Pág. 59 - 70
The purpose of this study is to determine the effect of market segmentation on competitive advantage in the Nigerian telecommunications service sector in the Lagos state. Motivation: The Nigerian government's decision to liberalize the communication indu...
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