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JOURNAL OF MARKETING RESEARCH
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Vol: 44 Núm: 2 Par: 0 (2007)
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ARTÍCULO
TITULO
"Says Who?!" How the Source of Price Information and Affect Influence Perceived Price (Un)fairness
Margaret C. Campbell
Resumen
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Volumen: 44 Número: 2 Parte: 0 (2007)
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Journal of Economic; Bussines and Accounting (COSTING)
International Journal of Research In Business and Social Science
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