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Saurabh Ahluwalia, Raj V. Mahto, Steven T Walsh
Pág. 39 - 49
Small firms are the backbone of our economy. These firms need to innovate to thrive and compete. However, research on innovation in small firms, especially non-technology and less knowledge-intensive firms, is lacking. In this study, we explore anteceden...
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M. Roberts-Lombard,L. Reynolds-de Bruin
AbstractA strong internal marketing strategy can be critical to achieving and sustaining a competitive advantage as well as driving organisational change and enhanced organisational performance. This study sought to determine the influence of internal ma...
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Bolton, G. E. Chatterjee, K. McGinn, K. L.
Pág. 583 - 598
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Krishna K. Govender
AbstractThe need to manage service quality is becoming more urgent as links between service quality and business performance is becoming apparent. By breaking away from the traditional focus on the service employee, this article sheds light on strategies...
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