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E. R. Mbise,R. S.J. Tuninga
AbstractAn extended SERVQUAL instrument is developed, validated and used to measure perceived service quality delivered to students by business schools in an emerging market economy. A longitudinal survey is conducted with selected students in their fina...
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Mina Bogosavljevic Jovanovic, Zoran Radojicic
Pág. 27 - 36
Initiating the process of new product development based on consumer needs and by satisfying their expectations, as required by the concept of marketing, emphasizes indubitable significance and contribution of consumer behaviour in marketing. However, ins...
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Rami Schayek, Dov Dvir
Pág. 67 - 98
This paper draws upon a quantitative empirical longitudinal study of small trade and service businesses that participated in a coaching program initiated by the Ministry of Industry, Trade and Labor in Israel. The purpose of the study is to improve our u...
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D. F. Botha,B. Fouché
AbstractThis article reports the findings of the first phase of a longitudinal research project on knowledge management (KM) practices in the South African business sector. The overall objectives of the research are to describe prevalent knowledge manage...
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