Resumen
The article considers the social perception of artificial intelligence (AI) as an essential factor having an impact on the digitization, transfer, and popularization of cultural heritage. The article aims at the theoretical comprehension of the digital ontology and implementation of AI in the context of Russian realia. The research relies on comprehensive analysis based on statistical data, using descriptive and comparative methods. The interdisciplinary approach adopted includes reflexive analysis of both positive and negative consequences of the digitalization process. The article examines the peculiarities of the ?digital ontology?, deterritorization effect, new actors in the digital process, the effect of digital trust, and opposite views of AI-enthusiasts and AI-alarmists. The article describes objective and subjective reasons for the negative perception of digital artifacts, and states the need to consider the influence of key figures in digital ontology: influencers, stakeholders, and data scientists. The ambivalence of public perception of both artificial intelligence and digital cultural heritage is stated. The research reveals digitization frontiers, which involve three factors: the axiological factor, indicating the need for consistency between a human values system and AI development programs; the subject vector, emphasizing the role of a new type of digital heritage bearers and digital influence actors; ethical factor associated with the need to transform relations with information technologies in order to subordinate them to human reflection and comprehension. The authors conclude that cultural heritage digitization should be aimed at generating a human-centered future.