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Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ...
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Marcelo Matzenbacher Delanoy,Wesley Vieira Silva,Kelmara Mendes Vieira,Vanessa Rabelo Dutra
Using the Web of Science and Scopus databases, we conducted a systematic literature review to contribute to studies that broaden the discussions on financial consumer protection and analyze this financial citizenship pillar. Based on the Tranfield, Denye...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
Pág. 1 - 10
Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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Phuong Viet Le-Hoang
Pág. 1760 - 1777
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