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Freddy Martin Verastegui Tene,Jorge Alberto Vargas Merino
Pág. 41 - 54
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandi...
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Selvy Priskila,Gede Sri Darma
Pág. in press
This study aims to discuss more the brand value proposed by John Hardy and how John Hardy as jewelry retail can be seen from each of these brand values. The methodology used in this study is qualitative using interview or open questioner technique where ...
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Hanny Zora Agustina
Pág. 82 - 90
E-commerce business continues to grow in the world, one of which is Blanja.com, a joint venture with the world's largest marketplace Ebay. However, problems arose in sales due to the 56.39% increase in the bounce rate resulting in a low conversion rate. ...
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Etty Susilowati, Mohammad Guntur Ardhita Putra
Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio...
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Hendar Hendar,Alifah Ratnawati,Wan Maziah Wan Ab Razak,Zalinawati Abdullah
This study aims to investigate and examine the mediating role of specialized marketing capabilities (SMC) in the relationship between market intelligence (MI) and business performance (BP) on Indonesia retail fashion SMEs. This study used 330 SMEs with m...
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