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JOURNAL OF MARKETING RESEARCH
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Vol: 47 Núm: 2 Par: 0 (2010)
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Artículo
ARTÍCULO
TITULO
The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
Miranda R. Goode
Darren W. Dahl and C. Page Moreau
Resumen
No disponible
PÁGINAS
pp. 274 - 0
NÚMERO
Volumen: 47 Número: 2 Parte: 0 (2010)
MATERIAS
ADMINISTRACIÓN
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