ARTÍCULO
TITULO

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Miranda R. Goode    
Darren W. Dahl and C. Page Moreau    

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Aldrich, H. (1999). Organizations Evolving. Thousand Oaks, Sage Publications, London.Abelson, R.P. & Black, J.B. (1986). Introduction. In: J.A. Galambos, R.P. Abelson, and J.B. Black (Eds.), Knowledge Structures. Hillsdale, NJ: Lawrence Erlbaum Associate... ver más