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JOURNAL OF MARKETING RESEARCH
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JOURNAL OF MARKETING RESEARCH
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Vol: 37 Núm: 1 Par: 0 (2000)
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Artículo
ARTÍCULO
TITULO
Consumer Choice Between Hedonic and Utilitarian Goods
Dhar
Ravi
Westenbroch
Klaus
Resumen
No disponible
PÁGINAS
pp. 60 - 71
NÚMERO
Volumen: 37 Número: 1 Parte: 0 (2000)
MATERIAS
ADMINISTRACIÓN
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