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Padmalini Singh,Ranjith PV,Nuramalin Fathihah,Daisy Mui Hung Kee,Nuralina Nuralina,Nurdiyanah Nurdiyanah,Nursyahirah Nursyahirah
Pág. 102 - 114
With the rapid growth of the hypermarket industry in Malaysia, it is hard to investigate customers' preferences towards a particular hypermarket. Increasing competition is shrinking the customer base further. Tesco Hypermarket has been one of the leading...
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Annisa Nauli Sinaga, Citra William, Tiffanny Meiluartha, Alviana Celia Jansen
Pág. 381 - 390
The development of companies nowadays have been growing rapidly and causing intense competition in the market. Trade, service, and investment sector companies are emerging in Indonesia. Thus, this study aims to identify the impact of current ratio,...
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Dino Leonandri,(Sekolah Tinggi Pariwisata TrisaktiIndonesia)Rina Fitriana,(Politeknik SahidIndonesia)
Pág. 211 - 221
The competition between one hotel and another has made each hotel strategize to keep their customers. It also happens in the Swiss-Belresidences Hotel Kalibata Jakarta. Among several factors influencing customer loyalty is the quality of service and prod...
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Vivin Hanitha
Pág. 44 - 57
The banking sector plays an important role in the world economy. In a very tight banking competition, banks must be able to understand what they want and what is needed by their customers. And then the bank must be able to create banking products that ar...
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May Yee Melissa Lau
Pág. 27 - 34
With fierce competition in transnational higher education (TNHE), marketing mix strategies should be adopted to attract students to study the transnational top-up degrees offered in Hong Kong. This research investigates the effects of service marketing m...
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