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Vilani Sachitra,Siong-Choy Chong
Pág. 389 - 397
Resource-based view (RBV) is based on the economic rent concept which explains sources of competitive advantage at firm level. The RBV lacks a causality chain between resources and competitive advantage which calls for further examination along with dyna...
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Lyudmila A. Lomova,Dmitry V. Shiryaev,Iskandar S. Kobersy,Anna A. Borisova,Dmitry V. Shkurkin
Pág. 15 - 20
Tourism is regarded as the service industry and it is one of the largest and dynamic economic sectors. Being engaged in tourism, tourism enterprises have to solve a lot of challenging problems, such as to find a market, retain or win new customers, to so...
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Alexander P. Zhabin,Maria O. Suraeva,Anatoly N. Evdokimov,Lyudmila V. Polynova,Diana A. Akopyan,Valery K. Chertykovtsev,Igor A. Grigoryants
Pág. 51 - 56
This article describes the problem of efficiency of functioning of the organization in modern conditions of dynamic external environment. Modern external environment characterized by financial instability, lower incomes, economic constraints in relation ...
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Gillian Coote Martin
Customer equity is based on the assumption that a customer is a financial asset that needs proper management. The drivers of customer equity are relationship equity, value equity, and brand equity, which focus on the link between the customer and the fir...
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Elif Eroglu
Internet technology has prompted significant changes in many aspects of human life and society as well as in shopping culture. An important phenomenon, surrounding the human life as a continuum, is shopping through the Internet or e-commerce. Shopping th...
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