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Khurram Sultan, Gashaw Abdulrahman, Zhino Salam, Awin Mawlod, Rayan Dilshad
Pág. 90 - 102
Consumer buying behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase. This study aims to investigate the influence of commercial advertisement on consumer buying behaviour regarding internet ...
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FIKADU TOLOSSA AYANIE
Pág. 589 - 618
Abstract This paper presents the process of Chinese outward direct investment in Europe. A remarkable feature of the Chinese cross-border business expansion is the essential role of government in the internationalization of Chinese MNCs which was support...
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Andrew T. Norman
The marketing strategy of brand alliance has received considerable attention in marketing literature. A significant factor in the study of how consumers process brand alliances is the concept of ?fit?. Specifically, it has been shown that consumers...
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Ulas Akkucuk, Javed Esmaeili
Pág. 1 - 16
The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from ...
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Tanja Grublje?ic, Nejc Campa
Pág. 74 - 92
Sales Funnel Management (SFM) as a part of the Customer Relationship Management (CRM) is of great importance in the automotive industry when the companies want to attract new customers and retain the existing ones. Due to the complex and changing busines...
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